WIS-TV, Columbia, SC

Lifestyle Host and Producer

July 2023 - Present

 

Responsibilities

Produce 30 minutes of local content daily. Interview clients with strategic business goals and components of newsworthiness in mind. Coordinate filming schedules and content production with clients and account executives. Create content calendar for on-air segments, digital and social media content. Direct videographers and editors for story flow and timing according to production schedule and client needs. Grow social media presence with informative content. Work with station executives to determine creative direction of content. Pitch segment packages to potential new clients. Build relationships with current clients by offering exemplary customer service from booking to post-production. Strategize ways for account executives to upsell additional packages. Plan strategically themed monthly specials to increase new local direct revenue. Schedule editorial filming to match thematic goals and flow of the show overall. Set up camera gear and film interviews and/or b-roll for segments. Edit segments to engage viewers with visually appealing, interesting, and informative content. Condense information from long-form television segments to written stories for website and social platforms. Emcee and host community events.

 

Highlights

• Launched daily sales-based lifestyle show

• Created formula to accurately time station’s first fully pre-produced television show

• Increased local viewership for 11:30 to noon slot from previously syndicated programming

• Contributed to station’s revenue by earning new local direct accounts

• Facilitated show’s social media branding shift and grew Instagram and Facebook following through consistent posting

 

​

WIS-TV, Columbia, SC

Producer, Anchor, Reporter

May 2021 - July 2023

​

Responsibilities

Produced 6 p.m. and 11 p.m. newscasts for the Midlands' #1 station reaching more than 400,000 households. Produced and boothed breaking cut-ins with a team of at least two anchors in-house and at least two reporters in the field. Produced and boothed rolling weather coverage with one assistant producer and a team of five meteorologists with at least two anchors in-house and three reporters and anchors in the field. Fill-in produced for hour-long 10 p.m. show in addition to regular shows as sole nightside producer. Hosted hour-long lifestyle show and weekday evening newscasts along with weekend morning and evening newscasts.

​

​

Carolina News & Reporter

Graduate Student Journalist

Reporter, Anchor, Director, Producer

January 2021 - May 2021

​

Responsibilities

Filmed, edited, and produced news packages for live shows. Conducted morning meetings and produced daily newscasts. Operated technical equipment during live shows. Gathered video from reputable news sources and created scripts for VO.